Kraft does a very good job with their media relations. On their website, they have all of their product and local news releases organized by country and date so that the most current news is easy to find. Any time that a Kraft product is mentioned in a news release, it is up on the site. They also have corporate and financial news releases available on the website. Stock information, an annual report, a company fact sheet as well as information for investors are all easy to find.
Kraft lists their corporate awards as a company and also awards that they have received for certain brands. There is an image gallery with videos, pictures and logos as well as an archive of important management speeches that have been made over the years. Their list of media contacts for journalists is available and there is a Media Helpline for those both inside and out of North American time zones. They also have a “responsibility report” showing what charitable works they are doing and how they are making a difference in things like environmental sustainability and fighting hunger and promoting affordable nutrition.
I thought it was a good idea for Kraft to also include a “What’s New at Kraft Foods” section with the latest news about Kraft foods products, people, and events. This gives the media something to report on and it is kept up to date.
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