Wednesday, March 30, 2011

Community Relations

As one of the world’s largest food companies, Kraft is committed to helping fight hunger and promoting healthy lifestyles. The Kraft Foods Foundation, recently pledged $180 million over three years to get more food as well as better nutrition and information to children and families. One of Kraft’s community relations programs are their mobile pantries that help feed hungry families in underserved areas. A fleet of 25 refrigerated trucks, bring dairy products, fresh produce and other meal staples, including Kraft macaroni and cheese and Oscar Mayer meats, to neighbors in need all over the United States.

Kraft also extends there help to countries all over the world. In Brazil, Kraft has a program called “Health in Action” which works to plant gardens in schools all around the country. The gardens not only provide school children with an education in agriculture, but they also provide them with their main source of daily nutrition. Other programs Kraft Foods are involved in work to flight childhood obesity.  They work with organizations such as the World Health Organization, the International Food and Beverage Alliance, and the Smart Choices labeling program to help educate children and families on healthy food choices and the importance of an active lifestyle.



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