Social Media

Kraft is very active in the area of social media. It took me a while to research what they have out there, but once I found it, I was pleasantly surprised.  Kraft has a corporate Facebook page which has become more active over the years (growing from a little over 1,500 fans in 2009 to over 12,600 today). Their Facebook page lists current charitable causes that Kraft is involved with the World Food Progamme as well as announcements of their presence on certain News channels, updates on products, and investor relations. The Kraft Foods Twitter account has close to 14,000 followers and provides recipes, tips, and idea for cooking every day. Kraft also has a YouTube Channel called KraftCookingSchool with over 9,000 subscribers. The channel varies with videos for everything from picking the right seasonal produce to  how-to instructional technique videos of how to create delicious foods. Kraft also has an iPhone application to help you find new recipes, where to buy certain products, as well as video demonstrations, Dinner Tonight and the recipe of the day. Overall, I would say that Kraft is doing a good job with using social media to get news about their products and organization out to the public on a daily basis.

Introduction

My name is Joanna and I am a senior at Quinnipiac University blogging about Kraft Foods as an assignment for my Corporate Public Relations class. Kraft Foods is a Fortune 100 company and a global snacks powerhouse headquartered in Northfield, Illinois. They own many popular brands people have loved and known for years. It all began in 1903 when James L. Kraft began a wholesale cheese business in Chicago.  By 1914, the company opened its first plant and began manufacturing its own cheese. 

Today, Kraft has 140,000 employees worldwide.  The company proudly markets delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries. In 2010, Kraft had a revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 other popular Kraft brands have been loved for more than a century. Kraft foods is NYSE listed (KFT) and part of the DowJones Industrial average.