Introduction

My name is Joanna and I am a senior at Quinnipiac University blogging about Kraft Foods as an assignment for my Corporate Public Relations class. Kraft Foods is a Fortune 100 company and a global snacks powerhouse headquartered in Northfield, Illinois. They own many popular brands people have loved and known for years. It all began in 1903 when James L. Kraft began a wholesale cheese business in Chicago.  By 1914, the company opened its first plant and began manufacturing its own cheese. 

Today, Kraft has 140,000 employees worldwide.  The company proudly markets delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries. In 2010, Kraft had a revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 other popular Kraft brands have been loved for more than a century. Kraft foods is NYSE listed (KFT) and part of the DowJones Industrial average.