Kraft also extends there help to countries all over the world. In Brazil, Kraft has a program called “Health in Action” which works to plant gardens in schools all around the country. The gardens not only provide school children with an education in agriculture, but they also provide them with their main source of daily nutrition. Other programs Kraft Foods are involved in work to flight childhood obesity. They work with organizations such as the World Health Organization, the International Food and Beverage Alliance, and the Smart Choices labeling program to help educate children and families on healthy food choices and the importance of an active lifestyle.
Wednesday, March 30, 2011
Community Relations
As one of the world’s largest food companies, Kraft is committed to helping fight hunger and promoting healthy lifestyles. The Kraft Foods Foundation, recently pledged $180 million over three years to get more food as well as better nutrition and information to children and families. One of Kraft’s community relations programs are their mobile pantries that help feed hungry families in underserved areas. A fleet of 25 refrigerated trucks, bring dairy products, fresh produce and other meal staples, including Kraft macaroni and cheese and Oscar Mayer meats, to neighbors in need all over the United States.
Kraft also extends there help to countries all over the world. In Brazil, Kraft has a program called “Health in Action” which works to plant gardens in schools all around the country. The gardens not only provide school children with an education in agriculture, but they also provide them with their main source of daily nutrition. Other programs Kraft Foods are involved in work to flight childhood obesity. They work with organizations such as the World Health Organization, the International Food and Beverage Alliance, and the Smart Choices labeling program to help educate children and families on healthy food choices and the importance of an active lifestyle.
Kraft also extends there help to countries all over the world. In Brazil, Kraft has a program called “Health in Action” which works to plant gardens in schools all around the country. The gardens not only provide school children with an education in agriculture, but they also provide them with their main source of daily nutrition. Other programs Kraft Foods are involved in work to flight childhood obesity. They work with organizations such as the World Health Organization, the International Food and Beverage Alliance, and the Smart Choices labeling program to help educate children and families on healthy food choices and the importance of an active lifestyle.
Wednesday, March 2, 2011
Media Relations
Kraft does a very good job with their media relations. On their website, they have all of their product and local news releases organized by country and date so that the most current news is easy to find. Any time that a Kraft product is mentioned in a news release, it is up on the site. They also have corporate and financial news releases available on the website. Stock information, an annual report, a company fact sheet as well as information for investors are all easy to find.
Kraft lists their corporate awards as a company and also awards that they have received for certain brands. There is an image gallery with videos, pictures and logos as well as an archive of important management speeches that have been made over the years. Their list of media contacts for journalists is available and there is a Media Helpline for those both inside and out of North American time zones. They also have a “responsibility report” showing what charitable works they are doing and how they are making a difference in things like environmental sustainability and fighting hunger and promoting affordable nutrition.
I thought it was a good idea for Kraft to also include a “What’s New at Kraft Foods” section with the latest news about Kraft foods products, people, and events. This gives the media something to report on and it is kept up to date.
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